About This Deal
J M SMUCKER Co acquired Enray Inc. (truRoots), a transaction completed in August 2013.
Enray Inc. (truRoots) operates in Organic / natural foods, is based in Hayward, California, USA. Enray Inc. is the maker of the truRoots brand of organic and natural sprouted grains, quinoa and ancient-grain products, expanding Smucker's natural-foods offering.
Established organic ancient-grains brand (truRoots) in a fast-growing natural-foods category. Integrated into Smucker's natural foods business
Deal Terms
Acquirer
J M SMUCKER Co
Target
Enray Inc. (truRoots)
Value
Not disclosed
Date
August 2013
Type
Full acquisition
Status
Ready
Transaction Details
Target HQ
Hayward, California, USA
Segment
Organic / natural foods
Closed
August 20, 2013
In Their Words
Enray Inc. ('Enray') since the completion of the acquisition on August 20, 2013.The J.M. Smucker Company, Q2 FY2014 earnings release (8-K Item 2.02 Ex 99.1)
Advisors
Advisory firms were not disclosed for this transaction.
Related Deals & Entities
Sources:
Press release ↗
See how Top Bucket AI works for your firm
Request DemoTop Bucket AI Research
Stay ahead of private markets
Research and market intelligence for private-markets professionals.
✓
You're subscribed.
Thanks for signing up.