Adobe acquires TubeMogul, Inc.

Adobe acquired TubeMogul, Inc. for approximately $549 million in cash, plus the assumption of certain employee equity awards, a transaction completed in December 2016, structured as all cash.

TubeMogul, Inc. operates in Digital Advertising / Digital Experience. TubeMogul was a publicly held video advertising platform company acquired in December 2016. Its platform lets advertisers plan, buy, measure, and optimize global advertising spend from a single platform using proprietary programmatic technologies including real-time bidding, automated optimization, and advanced audience targeting.

Adobe stated that its TubeMogul solution enables advertisers to plan, buy, measure, and optimize global advertising spend from a single platform, adding programmatic advertising capabilities to the Adobe Marketing Cloud and Digital Experience segment.

Advisory firms were not disclosed for this transaction.

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