About This Deal

Adobe acquired Neolane for $616.7 million, a transaction completed in January 2013.

Neolane operates in Digital Marketing / Digital Experience. Neolane was a privately held leader in cross-channel campaign management technology, acquired during fiscal 2013 for $616.7 million. It became Adobe Campaign, one of the core solutions in the Adobe Marketing Cloud.

Adobe stated that it added Adobe Campaign to the Adobe Marketing Cloud through its acquisition of Neolane, helping make the Marketing Cloud the most comprehensive and integrated marketing solution available and enabling personalized customer experiences across channels and devices.

Deal Terms

Acquirer
Adobe
Target
Neolane
Value
$616.7 million
Date
January 2013
Type
Full acquisition
Status
Ready

Transaction Details

Segment
Digital Marketing / Digital Experience
Closed
January 1, 2013

Advisors

Advisory firms were not disclosed for this transaction.

Related Deals & Entities

Sources: SEC filing ↗

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