About This Deal

Adobe acquired Livefyre, a transaction completed in May 2016, structured as acquisition of privately held company.

Livefyre operates in Digital Experience / Content, is based in United States. Livefyre operated a content-marketing and audience-engagement platform that let brands curate user-generated content from social networks such as Twitter, Facebook and Instagram and weave it into real-time digital experiences. Adobe completed the acquisition in 2016 and integrated Livefyre into Adobe Experience Manager, combining professionally created content with user-generated content.

Combine user-generated and professionally created content in Adobe's experience platform to help brands deliver personalized digital experiences.

Deal Terms

Acquirer
Adobe
Target
Livefyre
Value
Not disclosed
Date
May 2016
Type
Acquisition
Status
Official-source — no SEC filing

Transaction Details

Target HQ
United States
Segment
Digital Experience / Content
Structure
Acquisition of privately held company
Closed
May 10, 2016

Advisors

Advisory firms were not disclosed for this transaction.

Related Deals & Entities

Sources: Press release ↗

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