About This Deal

Adobe acquired Demdex, structured as acquisition.

Demdex operates in Digital Experience / Data Management, is based in United States. Demdex was a data-management platform company whose technology let marketers aggregate and manage their audience data and make it actionable across advertising channels. Adobe acquired Demdex during fiscal 2011 and built it into the data-management capabilities of its digital marketing offerings, later branded Adobe Audience Manager.

Add a data-management platform so Adobe customers can aggregate audience data and optimize it across advertising channels.

Deal Terms

Acquirer
Adobe
Target
Demdex
Value
Not disclosed
Date
Not disclosed
Type
Acquisition
Status
Ready

Transaction Details

Target HQ
United States
Segment
Digital Experience / Data Management
Structure
Acquisition

Advisors

Advisory firms were not disclosed for this transaction.

Related Deals & Entities

Sources: SEC filing ↗

See how Top Bucket AI works for your firm

Request Demo
Top Bucket AI Research

Stay ahead of private markets

Research and market intelligence for private-markets professionals.

✓

You're subscribed.

Thanks for signing up.