About This Deal

Adobe acquired ContentCal, a transaction announced in December 2021, structured as acquisition.

ContentCal operates in Creative / Adobe Express, is based in United Kingdom. ContentCal was a UK-based company that helped centralize and automate social-media planning, publishing and reporting through a drag-and-drop interface for scheduling content across social channels, blogs and advertising platforms. Adobe announced the acquisition in December 2021 to serve the creator economy and integrate social-media planning and publishing into products such as Adobe Express.

Add social-media planning and publishing to Adobe Express to help creators and small businesses succeed in the creator economy.

Deal Terms

Acquirer
Adobe
Target
ContentCal
Value
Not disclosed
Date
December 2021
Type
Acquisition
Status
Official-source — no SEC filing

Transaction Details

Target HQ
United Kingdom
Segment
Creative / Adobe Express
Structure
Acquisition
Announced
December 8, 2021

In Their Words

We started ContentCal knowing that the Creator Economy had the potential to fundamentally change the way people work.Alex Packham, Founder and CEO, ContentCal

Advisors

Advisory firms were not disclosed for this transaction.

Related Deals & Entities

Sources: Press release ↗

See how Top Bucket AI works for your firm

Request Demo
Top Bucket AI Research

Stay ahead of private markets

Research and market intelligence for private-markets professionals.

✓

You're subscribed.

Thanks for signing up.