About This Deal

Adobe acquired Auditude, structured as acquisition.

Auditude operates in Digital Experience / Video Advertising, is based in United States. Auditude was a video ad-serving platform that enabled content publishers and media companies to deliver and monetize their media across PC, mobile, tablet and connected-TV screens. Adobe acquired the company in the fourth quarter of fiscal 2011 to strengthen its video product solution and help customers monetize their media assets on the web.

Add video ad-serving and monetization technology so customers can deliver and monetize media across connected devices.

Deal Terms

Acquirer
Adobe
Target
Auditude
Value
Not disclosed
Date
Not disclosed
Type
Acquisition
Status
Ready

Transaction Details

Target HQ
United States
Segment
Digital Experience / Video Advertising
Structure
Acquisition

Advisors

Advisory firms were not disclosed for this transaction.

Related Deals & Entities

Sources: SEC filing ↗

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